7 Ways Automation Improves Sales Coaching

Written By Alastair Cole

Given the pressure sales leaders are under, it’s not surprising that only 40% of reps report their organisation as having a well-established coaching culture (Gartner). And yet a recent McKinsey study found that more than 30% of sales activities can be automated to improve efficiency and effectiveness - including coaching.

Sales organisations that incorporate technology into their coaching programs won’t just remain competitive, they’ll leap ahead. A McKinsey survey of 2,500 B2B companies found that those willing to shake up their sales models and embrace next-generation capabilities, are growing revenue at twice the rate of GDP.

Download our PDF that digs into the ‘7 Ways Automation Improves Sales Coaching’.

Alastair Cole

Co-Founder & CEO

Alastair started his career in digital marketing, using technology to create award-winning campaigns and innovative products for world-leading brands including Google, Apple and Tesco. As a practice lead responsible for business development, he became aware that the performance of sales staff improved when they were coached more regularly. His vision is that technology can be used to support sales managers as they work to maximise the effectiveness of their teams.

https://www.linkedin.com/in/alastaircole/
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